Platform01Consulting - Sidra Rehman

Financial Services & Consulting Website Design and Development

Platform01 Consulting provides Strategy Consulting and Financial Advisory solutions to Corporations, Private Capital Investors, and New Projects.

I was tasked to create a modern and professional visual identity and marketing website that reflects the company’s innovative approach while ensuring that the website was easy to navigate, engaging, and responsive.

Role

Financial Advisory

Released

2022

Branding and Visual Identity

The logo design process began by understanding Platform01 Consulting’s brand values, target audience, and market positioning. Initial ideas focused on combining the company’s initials “P” and “C” into a cohesive mark. Various styles, shapes, and layouts were explored to create a simple yet memorable representation. After sketching and exploring different ideas, the chosen concept was refined using alignment and grid techniques to ensure balance and precision.

The Platform - UI/UX

I did a thorough competitive analysis and researched similar consulting firms’ websites to understand how they structure their services, position their brand, and create user journeys. This analysis helped me identify gaps in the market, areas where Platform01 could stand out, and best practices for navigation, layout, and user expectations.

I interviewed internal stakeholders to gain insights into the company’s vision and goals, which helped me identify the target audience. I then developed wireframes, prototypes, and information architecture as a foundation before moving into full UI design.

Based on the competitive analysis and understanding the user’s primary needs, I structured the site to ensure easy navigation and access to key services. The homepage highlights core solutions and services, and clear calls-to-action lead users to schedule calls and book appointment. The simplified architecture minimizes cognitive load, allowing users to find relevant information in fewer clicks.

Outcome

After working on design concepts and finalizing screens, I also implemented the website in WordPress and worked with backend development team. I made sure the responsiveness of website and used BrowsecStack to check the website on different platforms and browsers

Marketing Collateral

I also worked on the flyers, brochures, corporate identity and ensured consistency across all platforms, creating a robust and unified presence in both digital and print formats.